EXPERIENCE

Selling case management software to municipal and city attorney offices and departments handling prosecution and civil matters.

Building Homeroom Engine — an AI-powered platform that helps homeschooling families plan curriculum, track progress, and personalize learning. Owning product, design, and development end-to-end.

• Designing the full UX for an AI-powered homeschool dashboard covering lesson planning, progress tracking, and personalized insights.
• Validating product direction through extensive interviews and research with the homeschool community.
• Preparing alpha release with early users while leading product, design, and development end-to-end.

Directed relationship management and software implementation sales for West Coast clients, managing complex sales cycles in government and public safety.

• Managed and consistently executed against a million-dollar revenue quota.
• Led negotiations for high-revenue software implementation deals, aligning technical solutions with government infrastructure needs.
• Served as the primary contact for key accounts from sale through deployment.

Led marketing across four brands, owning the digital strategy from paid search and social to email, landing pages, and on-site conversion.

• Doubled digital lead generation in under 12 months through high-converting landing pages, a new CMS website, and rebuilt funnels.
• Delivered 5–10× ROI across paid search, social, and email campaigns by tightening targeting and creative.
• Launched two new brands within a five-month window, owning project management from concept through go-to-market.

Led marketing, communications, and revenue-generating initiatives for the regional airport, with a focus on the passenger experience and digital channels.

• Generated more than $500K in new revenue through a redesigned advertising and sales program leveraging digital channels.
• Secured hundreds of thousands of dollars in local grants supporting marketing initiatives and event programming.
• Led the UX design and rollout of a passenger-experience enhancement kiosk to streamline the digital travel journey.