EXPERIENCE

Directing relationship management and software implementation sales for West Coast clients. Tasked with executing high-value, complex sales cycles within the government and public safety sectors.

• Manage and consistently execute against a million-dollar revenue quota.
• Lead negotiations for high-revenue software implementation deals, utilizing data-driven strategies to align technical solutions with government infrastructure needs.
• Serve as the primary relational touchpoint for key accounts, ensuring seamless transitions from sale to deployment.

Building Homeroom Engine — an AI-powered platform that helps homeschooling families plan curriculum, track progress, and personalize learning. Owning product, design, and development end-to-end.

• Designing the full UX for an AI-powered homeschool dashboard covering lesson planning, progress tracking, and personalized insights.
• Validating product direction through extensive interviews and research with the homeschool community.
• Preparing alpha release with early users while leading product, design, and development end-to-end.

Led marketing across four brands, owning the digital strategy from paid search and social to email, landing pages, and on-site conversion.

• Doubled digital lead generation in under 12 months through high-converting landing pages, a new CMS website, and rebuilt funnels.
• Delivered 5–10× ROI across paid search, social, and email campaigns by tightening targeting and creative.
• Launched two new brands within a five-month window, owning project management from concept through go-to-market.

Led marketing, communications, and revenue-generating initiatives for the regional airport, with a focus on the passenger experience and digital channels.

• Generated more than $500K in new revenue through a redesigned advertising and sales program leveraging digital channels.
• Secured hundreds of thousands of dollars in local grants supporting marketing initiatives and event programming.
• Led the UX design and rollout of a passenger-experience enhancement kiosk to streamline the digital travel journey.